“Time for Taiwan — My Beautiful Island” 16 min

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Taiwanese movies have earned a high reputation in international film festivals over the past few years, giving a different impression of Taiwan, with its vitality of soft power and culture, to the whole world. Last year, the number of tourists to Taiwan reached a record of 5,567,000; to keep the number rising, the Tourism Bureau is targeting 4 categories of tourists: young backpackers, senior couples, young women, and families. A brand-new international promotional film was shot, using movie production values for the first time, to incorporate the island’s natural beauty and cultural diversity into a short film. The beauty of Taiwan is shown through both images and sound to portray Taiwan’s warmth and hospitality to from tourists around the world.

近年來臺灣電影在全球各大影展獲得高度肯定,讓世界看見臺灣不同的軟實力及人文面貌。­去年來臺觀光人次首創歷史新高556.7萬人次,交通部觀光局為趁勝追擊,鎖定全球觀­光市場的青年背包客、銀髮夫妻、年輕女性及年輕家庭4類旅客族群,首次嚐試以電影拍攝­手法,製作全新的國際宣傳影片。將臺灣自然美景及人文感動,透過影片的「視覺」和「聽­覺」,將臺灣的美、臺灣的聲音、臺灣的人情味深深觸擊到世界的每位旅客心中,以吸引更­多旅客來臺觀光與體驗。

本片結合「國際光點」和「旅行臺灣.感動100」的民俗宗教、在地文化、原民部落、溫­泉、創新、當代文化、登山健行、生態旅遊等感動元素,歷經1年的籌劃與拍攝,共完成4­支不同長度的宣傳短片(16分鐘、10分鐘、60秒和30秒)。

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